Story first
Format follows the idea, not the other way around.
About
Target Films is a London-based production company founded by filmmaker and technology builder Duncan Parker.
The company
Target Films began at the meeting point of content and technology: producing work, experimenting with new formats and finding direct routes from an idea to its audience.
Today it is the content company alongside VideBits, Duncan Parker's entertainment technology platform. The roles are clear: Target Films makes the stories; VideBits builds the intelligence around entertainment.
Meet Duncan ParkerWorking principles
Format follows the idea, not the other way around.
New tools matter when they open new creative possibilities.
Clarity, momentum and practical production over theatre.